Tonsser is a football community and app for the next generation football player that allows you to take your game to the next level. For the 2 years I worked at Tonsser I worked on the entirety of the design process of the App and also supported the Brand team by creating branding assets.
Tonsser is the leading app for football players, boasting a user base of over 1.2 million players. By leveraging video, data, and seasonal statistics, we are democratizing the football industry. Our platform collaborates with brands and clubs to offer life-changing opportunities to our users.
I joined Tonsser as an intern, got hired to elevate their brand and create visual assets in collaboration with Adidas and other partners. I affirmed myself as Product designer working within the entire product development cycle (From the identification of business needs, ideation sessions, user research, low fidelity designs, prototypes, high fidelity designs, testing all the way to delivery to the engineers).
We have collaborated with Adidas on numerous campaigns to organize football tournaments and incorporate branded assets into our products. Working alongside Adidas designers has been an absolute pleasure, and the experience has been incredibly enriching. We have had the opportunity to utilize their assets to enhance both of our brands.
The COVID-19 pandemic has caused a global standstill, affecting almost every aspect of life, including football. During this period, Tonsser recognized the need for additional reasons to keep users engaged with the product. Inspired by the addictive nature of platforms like TikTok, we decided to revamp our feed and incorporate elements that we learned from this popular platform.
In this small use case I bring you through the methods and process I went through:
During my time at TONSSER I have worked on all sorts of visual assets. I created assets for SOME, I created assets as Player Shields for within our own App and I created concept designs to inspire the company to look for new revenue models. Here you can see just a few examples.
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