Chefs are often very popular on SOME, yet their salaries do not reflect that by any means. DEMI aims to change this. At DEMI, I focused on designing a strong brand identity and early product vision designs. These assets where used during the successful fundraising process that saw Ian Moore raise USD 1.4M
DEMI has been on a mission to build the online connection between cooks and food enthusiasts by creating a platform that enables creators to build culinary communities and engage in meaningful conversations while getting paid for their efforts. As a former contractor for DEMI, I had the privilege of contributing to the mission for two months. During this time, I collaborated with the founder to develop the investment deck and played a pivotal role in creating the initial version of DEMI's product and brand. Specifically, I helped establish a visual identity and crafted a language that effectively communicated the value and significance of DEMI's goals and achievements.
I collaborated closely with Ian Moore, the founder of DEMI, to create the company's investment deck. This deck played a critical role in helping DEMI secure $1.6 million in funding and served as the foundation for the company's product vision and brand style. I've included a few sample slides from the deck below, and I would be happy to share more during an interview or under appropriate circumstances.
To provide a tangible direction for the product, I developed a version 1 design of the DEMI app. This allowed us to have a clear vision to work towards.
DEMI recognized the importance of building communities, and understood that the best way to create a successful product is to provide value to customers from the outset. To achieve this goal, we developed a minimum viable product (MVP) that could deliver immediate value to users. To showcase the potential of our vision, we created a straightforward landing page that effectively conveyed the benefits of what we aimed to build.
we build community on SoMe and created assets that spark the interest of foodies
To bring Ian Moores vision to a more tangible form I designed the first version of the product to set a concrete direction and vision for the company.
