Brand identity and consulting for the creation of a new brand focused on online talks and digital gatherings. In support of founder Anna Gat, we explored the possibilities around a rebrand for they online gathering platforms, Interintellect. In the process we looked at inspiration coming from cultural platforms, calming energies and welcoming atmosphere. This company thrived during the covid times in a world where absence from physical gatherings was looking for strong digital experiences.
We discussed with the client that the logo could use a stronger reference to the idea of a "SPOTLIGHT".
