Hi! I'm Paco Puylaert,

Passionate about products that are shaping the digital landscape

Turning words and ideas into concrete designs and functional products is my passion. While growing up, I found immense joy in the process of creating art, where time seems to vanish and creativity flows effortlessly. When I discovered this same feeling while designing digital products, I knew I had found my dream career. - Read more

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Paco Puylaert/design portfolio

Projects/

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Soltype
Tonsser
DEMI
Pep Guardiola
Flourishing App/Harvard
Milano design week
Graphic design

5+ years of experience designing Products and building Brands

Digital Product design

Creating intuitive, engaging, eye catching and user-friendly digital experiences that solve real problems, enhance user satisfaction and generate more sales.

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Pitch decks

With experience in founding multiple companies and assisting clients and acquaintances in their ventures, I have honed my skills in creating pitch decks that effectively secure real investments.

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Brand design

Crafting unique and memorable brand identities that stands out in the market.

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Graphics / Art

Exploring new forms of expression that make me a more rounded designer.

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Projects

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Product (UX/UI)
Design systems
Pitch decks
Soltype

In 2021, we created Soltype, a groundbreaking web3 publishing platform that leverages blockchain tech to revolutionize the digital publishing industry. Soltype empowers authors with innovative monetization options and broader audience reach.

Go to project
Product (UX/UI)
Pitch decks
DEMI

I partnered with Ian Moore, founder of DEMI, to secure $1.5M in funding through compelling vision designs and pitch decks. By effectively showcasing DEMI's potential to investors, we ensured a successful launch and promising future.

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Product (UX/UI)
Flourishing App

I contributed to Harvard's Institute for Quantitative Social Science's app for the Human Flourishing Program. This innovative app enhances well-being through validated methods. With Donald Frederick, I designed a user-friendly app aligned with cutting-edge well-being research.

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Brand design
Product (UX/UI)
Pitch decks
Technology Entrepreneurship

In 2021, I started a Masters Degree in Technology Entrepreneurship. I became responsible for creating the brand guidelines and website for the program.

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Brand design
Product (UX/UI)
Graphic design
Tonsser (1M+ users)

I joined Tonsser as an intern, got hired to elevate their brand and create visual assets in collaboration with Adidas and other partners. I affirmed myself as Product designer working within the entire product development cycle (From the identification of business needs, ideation sessions, user research, low fidelity designs, prototypes, high fidelity designs, testing all the way to delivery to the engineers).

Go to project
Brand design
Bankograph

I had the opportunity to work with the Bankograph team to create a strong brand identity that accurately represented their values and mission in the banking industry. The project involved extensive logo explorations to find the perfect combination of typography, color, and imagery that would effectively convey the brand's message in the highly competitive banking landscape.

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/Experience

Working with startups and established organizations

I both experienced elaborate design processes from established teams, and early stage "build fast break things" mentalities.

/Work methodology

The design thinking process

Empathise

In the early stages of the design discovery phase I like to do very grounded user research, interviews and market analysis. This allows me to gather insights that define a concrete problem/opportunity statement to work towards.

Define

With the new knowledge it is now possible to create very concrete problem statements and lay out user personas that can be used throughout the design process to support reasoning and decision making.

Ideate

From here, I ideate by involving key stakeholders into creative sessions that bring insights & ideas that affect the further design decisions. With the new gathered insights I can proceed in an exploratory design phase

Prototype

the most interesting ideas are explored in form of low & high fidelity designs that often turn into clickable prototypes.

Test/Iterate

With the designs at hand it's now possible to do user tests with the appropriate users that reflect the defined user persona. If any crucial new findings are made at this stage, it is is still a good time to fix and iterate before handing the designs over to development.

Refine designs & Support development

From here, I proceed with making pixel perfect designs that reflect the defined user journey & flow diagram. I update and respect component libraries and defined styles to ensure quicker development cycles. From here, it's about handing over the designs, refining and supporting the dev team, making sure that the team is aligned while testing and finding potential bugs.

What people I work with say